Advertisement Landing Pages Cases
1)Does your landing page headline match the message on your ads? 2)Is your landing page messaging focused on a single purpose? 3Is your landing page messaging focused on a single purpose? 4)Do you have a simple secondary description to enhance the headline? 5)Do you have a simple secondary description to enhance the headline? 6)Are you using a relevant and original main image or video that shows
it being used (context of use)? 7)Does your page message have the clarity of a 30-second elevator pitch?
(Read out your page copy to someone and see if they understand it.) 8)Have you removed extraneous links (like the global nav) – to remove page leaks? 9)Does your landing page explain how your product/service is unique (USP)? 10)Does the writing focus primarily on benefits rather than features? 11)Did you resist asking for any unnecessary information in a form
(be completely honest cos it’s bad)? (check the box if you aren’t using a form). 12)Do you explain the value or size of your lead gen giveaway (discount
amount, number of ebook pages, $ value)? 13)Do you provide examples of previous customers using or complimenting
your product/service? (Testimonials and other trust factors) 14)Do you offer multiple contact methods (phone, email, live chat) 15)Does your landing page appear to be professionally designed? 16)Does the design of your landing page match the visual style of your
ad creative? (Banners) 17)Does the design match the style of your main website or brand? 18)Do you use lightboxes to show extra information without leaving the page? 19)Do you provide a privacy and or terms & conditions statement/link? 20)Are you using your confirmation page to provide the new lead with
further instructions? 21)Do you end your video with a call to action? Landing Page Content Headline uses actionable, value-driven words. Headline matches source copy. Sub-header concisely describes the benefit of the offer. Body copy is scannable, scrollable, and compelling. Page title, URL, and meta description are all optimized for search. Images Image is indicative of what you'll get after filling out the landing page form Image has alt-text. Form Form is the proper length for landing page goal Submit button copy is customized. Form enabled progressive profiling for return visitors.